Experimentation.
LaunchDarkly empowers all teams to run intuitive experiments that yield meaningful results every time.
Embrace actionable experimentation for all
LaunchDarkly helps democratize experimentation, enabling more people to make data-driven decisions.
Empower every team
Enable product managers, marketers, developers, and more to run and act upon experiments.
Run more experiments
Seamlessly conduct front-end, back-end, and mobile experiments in any environment.
Ship the winners
Serve the winning feature variation of an experiment immediately with just a few clicks.
Measure release impact
Easily measure how new features affect system performance once they are deployed to production.
Experiments powered by feature flags
LaunchDarkly lets you run sophisticated A/B/n tests as you roll out a feature.
Large-scale experimentation for every team
With LaunchDarkly, you don’t need to know advanced statistics to run and derive value from experiments.
Product managers
Test multiple variations of front-end features to see how they affect engagement and conversions.
Developers
Measure the impact of code changes on application response times and error rates.
IT operators/SREs
Track the rise in infrastructure costs after releasing new functionality or updating your architecture.
Unite feature flags and experiments
Create a Flag
Every new feature should already be wrapped in a flag. Looks like you’re ready to go!
Assign Metrics
Define the data you want to collect: revenue impacts, page load time, server cost, etc.
Start Recording
Fine-tune your experiment audience and start recording data for assigned metrics.
Identify and Ship the Winner
Release the winning feature variation to the full intended audience immediately.
Continuously evolve with LaunchDarkly Experimentation
Differentiated architecture
Run sophisticated experiments at scale across a host of environments with speed, security, and reliability.
Seamless development workflow
Weave experiments into your software delivery pipeline. Make every release an experiment. Reduce friction.
Full-stack testing
Run experiments on anything in your stack, from simple front-end features to complex back-end changes to infrastructure.
Unique Bayesian approach
Get valid results from every data input. No need to fret over p-values, statistical significance, and confidence intervals.
With LaunchDarkly, we’re more data-driven in our approach to product development.
Discover how to deploy code faster with less risk.